THE YOU SERIES · ELLE ULLMANN
The money
behind the lifestyle.
Create, Connect, Cash Out.
The content is what people see. The positioning, relationships and offers are the work behind it. I’m Elle Ullmann. Monetize YOU is where we explore how those pieces connect.
Start with the free 24-page Creator Monetization Playbook.
Free PDF · Name and email at checkout · Delivered through Beacons
MONETIZE YOU BY ELLE ULLMANN
ELLE ULLMANN / THE FREE PLAYBOOK01 / THE FREE PLAYBOOK
The first three seconds.
And what comes after.
Monetize YOU — The Creator Monetization Playbook. Elle’s free 24-page guide to hooks, identity, storytelling and monetization.
A practical starting point for your content, your positioning and the way you invite people to take the next step.
- Align five hook layers: visual, sound, spoken line, on-screen text and caption.
- Define your Creator ID and a clear 20-second introduction.
- Build a story around one call to action.
- Explore digital assets, affiliate links and sponsorships.
- Plan batching, delegation and consistent practice.
Free PDF · Available on Beacons
02 / THE IDEA
Creating content is part of it.
What happens next matters.
Attention is a beginning.
Give it somewhere to go.
You have experience, ideas and a point of view. But getting noticed, building trust and knowing what to offer can feel like three different jobs.
Monetize YOU connects the content you make with the relationships you build and the offers you choose to develop. Start with the playbook, then explore the conversations we’re planning.
Explore the planned topicsWho this is for
A conversation for people building a digital presence.
- Creators
- Coaches & consultants
- Speakers
- Small business owners
03 / COMING INTO THE CONVERSATION
Create. Connect.
Cash Out.
Planned conversations for the class and filmed podcast series. The offer and launch details are still being developed.
- 01
Win the next three seconds.
Hooks, emotional storytelling and a profile that makes your point of view clear. Then batching and scheduling to keep creating.
- 02
Create with people who get it.
Creator networking, collaboration and shared distribution. How relationships can bring your work to new audiences.
- 03
Put a price on your work.
Rate cards, digital assets and the ways creators present an offer. Questions to explore before choosing what to sell.
We’re planning to film each podcast conversation as video. These are proposed topics, not a finalized curriculum.
04 / MEET ELLE
Elle Ullmann.
A perspective of her own.
The creator of Monetize YOU
and the broader YOU series.
Elle Ullmann’s background spans talent management, personal-brand development and esports investment. Through MELT Music & Media, her work has focused on expanding opportunities for music and gaming creators.
In October 2022, MELT announced her appointment as Team 33’s Chief Strategy Officer and her investment in the organisation.
Read the 2022 announcement
Explore Elle’s work 05 / BEFORE YOU BEGIN
A few
straight answers.
Is the playbook really free?
Yes. The Beacons product is listed at $0. Enter your name and email there to request the PDF; phone is optional.
Who is it for?
Creators, coaches and consultants, speakers and small business owners exploring how to connect their content, audience and offers.
What happens after I request it?
Beacons handles the request and email delivery. Check the email address you enter. Requesting the guide does not enroll you in a class.
Can I join the class now?
The class offer and launch details are still being developed. You can start with the playbook today.
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